Why do we send email from noreply@?

I received an email today from Yes 4G in Malaysia trying to sell me an internet service that I’ve already bought. But forget about that slip up, here’s what really bugs me: why do their emails come with a From: address of noreply@yes.my?

Why would it be so bad if a customer decided to reply and say, “Yes, I would like to buy your product!”  Do we really detest customers talking to us?

Some crufty old IT people will say “we use that because the number of bounce-backs we get because of full or nonexistent mailboxes.”  Unless you’re an email dinosaur, you’re using marketing email software that will automatically filter out bounce-backs and allow you to read the replies of your would-be customers.  Every one of those emails is a sales lead.

A sales lead that Yes just missed.

This entry was posted in Uncategorized and tagged . Bookmark the permalink.